About

I am a Digital Art Director and Creative Technologist bridging the gap between storytelling and systems thinking. Traditional creatives focus entirely on the narrative, while systems thinkers build the underlying technical architecture. I operate precisely at their intersection.  At BSS Brand Communication, I built the AI department from the ground up and currently lead a team dedicated to gen-AI media production. My core focus is visual engineering, evaluating, and constantly evolving generative AI pipelines that emphasize control, EU/AI Act compliancy and uncompromising, repeatable visual standards. Yet technical infrastructure is useless without strategic friction. Balancing a BA in Graphic Design afrom NABA, Milan and doing an ongoing MBA at Stuttgart Media University,  combined with a strong interest in sociology, Simeotics and continental philosophy, I ensure every workflow serves a commercial objective and keeping the bigger picture of culture and individual in mind. I do not just create digital experiences. I architect synthetic media pipelines that redefine how brands interact with and actively shape human behavior and vice-versa.

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