Information
2024 – Today Junior Art Director BSS Brand Communication
2022 – 2024 Grafikdesigner BSS Brand Communication
2021 – 2022 Freelance Graphic Designer
I am a creative brand designer and strategist with a strong focus on digital brand design and consumer-centric experiences. With a Dipl. BA in Graphic Design and Art Direction, I bring a deep understanding of visual communication, branding, and the evolving digital landscape. Throughout my career, I have worked with renowned brands such as OLYMP, Gabor, Luisa Cerano, Hajo, Tom Ripley, and VR-Bank Ludwigsburg, helping them craft compelling narratives and design solutions . My passion lies in understanding the intersection of brand, technology, and human behavior, ensuring that every design decision is rooted in strategic insight .
Beyond design, I have expanded my expertise through online programs in sociology and social psychology due my curiosity about how culture, perception, and mental health evolve over time—a topic I explored in my bachelor thesis on mental illness across cultures from the 15th century to today. This interdisciplinary approach allows me to merge design with a deep understanding of human interaction, shaping digital products that not only engage users but also influence societal behavior.
I am particularly fascinated by the relationship between humans and technology—how we design digital experiences and, in turn, how they shape us. I am driven by the idea of pushing boundaries, challenging conventional perspectives, and helping brands evolve in an ever-changing digital world.
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