VRLB HR-Campaign
Emloyer Branding Campaign / Webdesign
The VR-Bank Ludwigsburg needed a new campaign, targeting potential future employees in an engaging & serious way. We have developed a multi-channel campaign with OOH, print, video interviews and a micro site to reach the broad audience.
A key element of the campaign was the development of a website that provides users with comprehensive information about the bank and its employees. To enhance user engagement, we prominently integrated interview videos throughout the site. The design ensures a clear and structured layout, with strategically placed CTAs for job applications that are placed easily accessible.
Project Management: Juliane Kuballa
Strategy & Concept: Myria Notarnicola / Leon Accurso
Senior Art Direction: Myria Notarnicola
Juionr Art Direction: Leon Accurso
Webdesing: Leon Accurso
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