VRLB Barockstar Campaign
Multimedia Campaign
The VR-Bank Ludwigsburg needed a new campaign, targeting potential future employees in an engaging way. We have developed a multi-channel campaign with OOH, print, video and micro site to reach a broad audience.
After developing the concept of the campaign, we used generative AI to create the bust with a mix of Mozart and Rockstar to get the key figure, the ‘Barock Star.’ The next step was to get the bust modeled in 3D so it could be placed in various environments in the campaign and even have 3D-printed busts that could be placed in bank stores.
Project Management: Juliane Kuballa
Strategy & Concept: Myria Notarnicola / Leon Accurso
Senior Art Direction: Myria Notarnicola
Juionr Art Direction: Leon Accurso
Webdesing: Leon Accurso
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